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1998
December 1998, Sila is born and makes it debut on the world wide web at www.sila.com
with an exclusive array of custom designed formal and casual wear.
1999
Sila grows and in its first year gets media attention, a growing number of
diverse clientele and a larger variety of designs and sizes are offered. Sila
establishes its own manufacturing setup in South Asia. Sila sponsors South Asian
cultural student bodies in Universities and institutions across New England with
dramatic fashion shows.
2000
With a rapidly growing design line and extremely
popular bridal trousseau collection, Sila teams up with the finest silk weavers
for exclusive silk fabrics to be created for the Enchante', transitions and
Bridal Couture designs. Sila's clientele now include Europeans and Australians
along with the main market of North America. Sila is the premier bridal designer
featured at the Launch Party of Bibi Magazine. Studio Sila is launched to
provide exclusive wedding services including award winning wedding photography
and expert bridal makeup .
2001
Sila creates the first exclusive bridal
couture print catalog, shot in the historic city of Lahore Pakistan with the
industry's top models. Sila has fashion shows across North America and wins
media acclaim. Aesthetic Director Saman Tauseef Khan is interviewed on Television
in the USA and Pakistan and Sila makes headlines in a multitude of Magazines and
Publications across the US. The Design Studio of Sila moves to Austin TX USA
with an exquisite design studio for the personal appointments of brides-to-be.
2002
The Sila couture collection once again graces the
pages of media, and is carried by exclusive bridal salons across the USA. Brides
travel from all over to meet with the Sila design team and designer in person to
custom create their wedding trousseau. Interviews and editorials create a wave
of excitement in the USA, Canada, the UK, India and Pakistan.
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